I think I could outfit just about every major element of my life(style) with items from UK brand Toast. I first heard about Toast a couple years ago when I was looking around the web for aprons. It doesn’t surprise me that I continue to see their stuff on blogs, Pinterest, etc. It all just seems so comfortable and liveable (like these PJs).
The styling of their winter lookbook is appropriately cozy and might even make me appreciate winter a little more.
The bright colors and patterns (check out that tile!) of Toast’s spring 2013 lookbook provide a nice contrast to their fall/winter lookbook, while still achieving that relaxed, comfortable vibe that seems to be what Toast is all about. Now I have my eye on this mug.
If you have some spare time, I highly recommend spending a few minutes (or more) looking through past lookbooks on Toast’s Pinterest. The locations/natural backdrops — especially the autumn 2012 campaign shot in Tusheti, Georgia, by Boo George — provide the perfect virtual getaway.
All photos from Toast